Publicising your project on online channels is a great way to let people know about the amazing work that you’re doing in your community. It’s also a good way for people who play the National Lottery to see how they money that they spend is making an impact on people and their communities.
Below are a few tips to get you started using social media and online tools.
Website or blog site
It is a good idea to set up a website or blog for your project so potential beneficiaries, your wider community or other funders and supporters can see what you do and find out how to contact you.
There are providers, such as WordPress and Wix where you can create a website for free with almost no specialist knowledge. There are plenty of tools available that can help you make a basic website for your project, and you will be able to post updates quickly and easily. You can even link it to your social media channels too!
Social media is different from a website because it is a conversation, direct with one person or to a group, and it can be initiated by anyone. There are hundreds of social media channels out there, Twitter, and Facebook are the most common. These are great places for posting photos and videos of your project that will make the public feel engaged with your project, and encourage them to share your content with other people. Social media can be a great way of sharing news, events and advertisements for staff or volunteers.
If you’ve not got social media profiles yet you can easily create them. It’s free and you don’t need to be a specialist. It is a good idea to have this owned by someone in your organisation so you know you are responding and posting frequently, and to make sure that you have a basic set of guidelines to make sure that what you’re posting is relevant to your organisation or project.
Twitter and Facebook have some great guidance on making the most of social media as an organisation. Take a look at these webpages to learn how to build a great profile and reach a wide audience:
One example of a project that did an amazing amount of online publicity for themselves was Same but Different, a recent Awards for All grant holder raising awareness of rare diseases. Using some of the tips above they got worldwide coverage that includes articles with USA’s Huffington Post, Australia’s Women’s Weekly, and many more across Europe, Asia, and North America, as well as media coverage with ITV Wales and BBC Wales. They amount of coverage received really shows just how much an organisation with even a small amount of funding can publicise their project.
More detailed information on how to generate publicity for your project can be found in our publicity guide by clicking here.