How to promote your project through the media

Publicising your project is important so that people can learn about the fantastic work you’re doing in your community. It’s also good for people who play the National Lottery to see where the money they raise is being spent and how people are benefiting from it.

Below are a few tips to get you started using print and media channels and more. You can find out more about promoting your project using online tools here.

Face to face

Tell people about your project, what you are doing and how they can get involved. Word of mouth has a lot of power so asking people to spread the word is a great way to raise awareness of what the project is about. As well as friends and family, contact local organisations and businesses who can help promote your project through their networks too.

Hold an event. It could be to launch your project or to encourage people to get involved, or to celebrate a key milestone.

Leaflets, posters and newsletters

Produce leaflets, posters or newsletters about your project and display them as widely as possible in your area where your project is having an impact. They’re a great way to get in touch with people who might not use the internet very much.

Libraries, health centres and recreation centres are good places to distribute them so lots of people can see them. Remember to put your contact details and your website and social media information on them so that people can get in touch with you!

Through the media

A great way to share your project and what it’s all about is by telling your local newspaper, community news channel or radio station. You can find our press release template by clicking here. A press release accompanied by a high-quality photo or a short film is a good way to introduce your work to the media and thousands of people in your area.

If you’ve got an event for your project it’s a great idea to invite the media to it or arrange a photo call with some of the people involved in your project. This will give the general public a great idea of what your project will do, or is doing, and encourage them to take part if it’s appropriate for them to do so.

Creating content

You can also create your own content to share with the media as well such as taking photos or producing a short film of your project. Aim to show what you actually do rather than simply a posed group of people as this is a lot more natural and better represents your project.

Think about doing a photo or video diary to show progress with your project or tell the story of someone benefiting from its work as these can make such a big impact on telling people about the good work that your project is doing.

It’s important that you get consent from people you would like to photograph or film, especially if you plan to use the images for publicity purposes – both in print and online, this includes your social media activity.

As much as you can you should let people know where you are likely to use their image. When you seek consent we recommend that you produce a form that you can get people to read and complete.

More detailed information on how to generate publicity for your project can be found in our publicity guide here.

Follow us on Twitter @TNLComFundWales and Facebook at The National Lottery Community Fund Wales

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